Company:
Cargo Cosmetics
The Bay, Queen St. Toronto Canada.

Project:
Store in-store re-design

Objective:
Cargo was dissatisfied with the visual attention that the existing installation was attracting. They wanted an installation that reflected the Cargo brand and also drew customers into a more immersive cargo experience.

Solution:
A semi-enclosed pillar-centric Cargo environment providing an experience altogether different from Cargo's previous over-the-counter set-up. The customer is welcomed into the space and encouraged to try out the cosmetics at one of two tester stations.

presentation::
These renderings were generated quickly in SolidWorks. For this project, finished fully populated renderings were not required. Cargo wanted to explore their creative possibiliteis in a quick informal fashion.

ARrangement:
The floating fixtures allow Cargo to re-arrange the environment for promotional reasons, stocking reasons or simply to change things up. Product over-stock is kept in the six storage cabinets below the floting fixtures. Tester prduct is contained below each respective station.

lighting:
Although this basic rendering is not showing the lighting set-up, the undeside of the overhead cross-member is illuminated. In addition, each tester station is supplied with two overhead accent spots that create the "dressing room" make-up station appeal.